| Title | Smart Thief |
| Agency | Y&R Amsterdam |
| Campaign | Life's Good |
| Advertiser | LG Electronics |
| Brand | LG |
| Posted | January 2012 |
| Product | Oled |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Tagline | Life's Good |
| Media Type | Television |
| Market | Netherlands |
| Creative Director | Lionell Schuring |
| Creative Director | Sheldon Bont |
| Copywriter | Andrew Maaldrink |
| Art Director | Nick Plomp |
| Art Director | Theo Korf |
| Production Company | Electric Zoo |
| Director | Hans Knaapen |
| Post Production | Postoffice |