Stop blending in and colour outside the lines. Say hello to Valspar.
Story
The vibrant campaign urges us to remember what it was like choosing colours just because we loved them, that colour should be an expression of personality, to reflect our mood or create change in our lives. Who cares if a colour is fashionable or not? All that matters is if it means something to you. In an up-tempo TV film we see ‘colour ambassadors’ doing just this, and living their life through colour. Deadly Knitshade the graffiti knitter, the flamboyant Sue Kreitzman and the owner of neon light shop God’s Own Junkyard are all seen having fun with colour and embodying Valspar’s creative philosophy. Set to a voiceover from Imelda Staunton, the film ends with the line “stop blending in and colour outside the lines. Say hello to Valspar.”
Problem
To support their UK & Ireland launch, through 360 B&Q stores nationwide, Valspar tasked FCB Inferno to help position them, the number 2 paint brand in North America, as the challenger brand in a market where they remain relatively unknown.