| Title | I say something, Gilfriend says something |
| Agency | McCann London |
| Campaign | I say something, Gilfriend says something |
| Advertiser | Greene King Brewery |
| Brand | Greene King Abbot Ale |
| Posted | September 2000 |
| Product | Greene King Abbot Ale |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Greene King IPA. It's about time. |
| Philosophy | To inject some attitude into the brand to appeal to young ad-literate smooth bitter drinkers who are beginning to mature in their understanding of ale and are looking for beer which demonstrates their discernment and knowledge of real ales. Because the advertising played the brand's established and older consumer base. |
| Media Type | Newspaper |
| Market | United Kingdom |
| Creative Director | Mike Court |
| Copywriter | Matt Crabtree |
| Art Director | Simon Hepton |
| Agency Producer | Jackie Wright |
| Director of Photography (DOP) | Alex Buckingham |
| Production Company | Design 36 |
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