Aldi - "As Irish As "Bye""

Boys and Girls

Boys and Girls Dublin, Ireland

10241

Title	As Irish As "Bye"
Agency	Boys and Girls
Campaign	Aldi's 100% Irish Fresh meat
Advertiser	Aldi
Brand	Aldi
Date of First Broadcast/Publication	2015
Business Sector	Fresh Meat, Sausages
Problem	The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish.
Result	Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss
Media Type	Television & Cinema
Length	30 seconds
Post Production	Windmill Lane
Creative Director	Rory Hamilton
Art Director	Mikey Fleming
Copywriter	Sam Moorhead
Account Director	Chris Upton
Account Manager	Kieran O'Donovan
Agency Producer	Derek Doyle
Production Company	The Speers Film Production Co.
Director	Tom Merilion
Production Company Producer	Jonny Speers
Director of Photography (DOP)	Simon Walsh
Editor	Lee Hickey
Sound	Mutiny Recording Studios
Sound Engineer	Mark Richards
VFX Company	John Kennedy
VFX Company	Mark Bailey
VFX Company	Shayne Murphy
Casting	Pearce McMahon
Agency Planner	Margaret Gilsenan
Agency Production Coordinator	Sarah Chadwick