Title | On the Couch |
Title (original language) | Sul divano |
Agency | Armando Testa Group |
Campaign | On the Couch |
Advertiser | Heineken |
Brand | Birra Moretti Zero |
Posted | June 2007 |
Business Sector | Non-Alcoholic |
Tagline | 0% Alcohol, 100% beer |
Story | Originally it was a viral ad for HEINEKEN ITALIA, but it was so successful on the web that we have turned it in a TV commercial too. It will be featured in international television programs, such as "The World's Funniest Commercials" in the USA, and on the BBC's "Commercial Breakdown". |
Philosophy | Thanks to the use of non traditional media it was possible to really push the key benefit of the product (no alcohol) in a provocative way, uncommon to this sector. |
Media Type | Television |
Length | |
Market | Italy |
Copywriter | Marco Calaprice |
Account Director | Emanuele Cason |
Other | Carlo De Amici |
Marketing Director (Client) | Gianluca Di Tondo |
Account Executive | Daniela Gorni |
brand manager (client) | CRISTINA GUSMINI |
Production Company Producer | Elena Marabelli |
Creative Director | Michele Mariani |
group brand manager (client) | SIMONE MASE? |
Director | Michele Mortara |