Title | Volunteers |
Agency | Absolute |
Campaign | New York City Marathon 2010 |
Advertiser | New York Road Runners |
Brand | New York Road Runners |
Date of First Broadcast/Publication | 2010 / 11 |
Business Sector | Trade Shows, Events & Festivals |
Philosophy | In Volunteers and Fans, split screen narratives chronicle a day-in-the-life of NYC Marathon runners and their supporters starting with the sleepy, not-so easy moments of the 6 a.m. wake-up call. As the spot's energetic music picks up, so too does the momentum of the day, and the marathon-goers get their caffeine fix, head out the door and make it to the race to either participate, lend a hand, or cheer on their respective family members. |
Media Type | Television |
Soundtrack | A Good Day for a Jog |
Telecine | Absolute Post |
Editing Company | Peepshow Post Productions |
Sound Design Company | T. Terressa Tate |
Sound Design Company | The Royal T Room |
Executive Producer | Michelle Curran |
Music Company / Composer | Soundmakers |
Music | Amber Music |
Colorist | James Cornwell |
Executive Producer | John Skeffington |
Producer | Sally Heath |
Executive Producer | deborah sullivan |
Editor | Richard Mettler |
Producer | Claire Pacacha |
Director of Photography (DOP) | Derek McKane |
Director | Paul Riccio |
Production Company | Sandwick Media |