| Title | New Neighbor |
| Agency | Ackerman McQueen, Inc. |
| Campaign | Learn Something New Every Day - Leapfrog |
| Advertiser | LeapFrog Enterprises, Inc. |
| Brand | LeapPad (bilingual) |
| Posted | June 2004 |
| Product | Educational Learning |
| Business Sector | Toys & Games |
| Tagline | Learn Something New Every Day! |
| Philosophy | Our goals for the campaign were fourfold. First, to increase sales by +25% versus a year ago. Second, to increase brand awareness levels by +20%. Third, own the "educational" brand position and build an emotive and focused brand. Lastly, to increase retail space by +25% at all major mass retailers. |
| Media Type | Television |
| Length | |
| Market | United States |
| Art Director | Braden Bickel |
| Chief Creative Officer | David Lipson |
| Group Creative Director | Ashley Ball |
| Copywriter | Vincent Walker |
| Producer | Rebecca Guerra |
| Director | Stan Schofield |
| Editor | Danny Fallis |
| Editing Company | wild(child) |
| Music | Golden Voice |
| Production Company | Schofield Films |
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