| Title | 3D Tray "Night Of The Ad Eaters" |
| Agency | Havas New Europe |
| Campaign | 3D Tray "Night Of The Ad Eaters" |
| Advertiser | Euro RSCG New Europe |
| Brand | Night of the Ad Eaters |
| Posted | May 2005 |
| Business Sector | Trade Shows, Events & Festivals |
| Result | Prídte sa narat reklamy = Come to stuff (to gorge, to pig) yourself with advertising. Noc reklamorútov = Night of the AdEaters. The title Night of the AdEaters is translated word-for-word to Slovak as Night of the AdStuffers. So, the Slovak name of the event has a much rougher word base than the English original, because this artificially developed word would otherwise sound odd in the Slovak language. This fact allowed us the freedom to use a more common language (and visual style) and invite people to stuff themselves with an orgy of advertising. Since the idea of the campaign was total consumption of advertising all media adopted as its visual symbol, a disposable tray - a cheap substitute for a plate. |
| Media Type | Direct Marketing |
| Market | Slovakia |
| Creative Director | Eman Erdelyi |
| Photographer | Martin Janik |
| Art Director | Martin Janik |
| Copywriter | Stano Herko |