Stefan Schmidt
Additional Credit at Kastner & Partner GmbH
Berlin, Germany
TitleAmnesty iPad Ad
Agency
Campaign Amnesty iPad Ad
Advertiser Amnesty International
Brand Amnesty International
Date of First Broadcast/Publication 2011 / 4
Business Sector Human Rights
Philosophy One of Amnesty International's main effort has always been abolish torture. Which remains to be a sensitive topic that most people rather choose to ignore. 
With the rise of mobile tablet computers such as the iPad, Amnesty International saw a great opportunity to make the audience aware of their unwillingness to face the problem, as well as to drive immediate support for the cause. 
Media Type Other Animation
Account Supervisor
Account Supervisor
Programmer
Technical Director
Designer Chehad Abdallah
Creative Director
Creative Director
Creative Director
Executive Creative Director
Executive Creative Director

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