Title | Black is Beautyful |
Agency | Scholz & Friends Hamburg GmbH |
Campaign | A Better World - Becks Modelling Clay |
Advertiser | Becks Plastilin |
Brand | Becks |
Posted | March 2009 |
Product | Modelling Clay |
Business Sector | Culture, Leisure & Sport |
Story | Becks Plastilin is one of Europes biggest modelling clay developers but isnt well known among parents because of global competitors like Hasbros Playdoh. The brief for Scholz & Friends was to communicate to young and modern parents that Becks Modelling Clay is a product that supports your childs creativity. The print advertisements featured here present traditional enemies expressing friendship. |
Media Type | |
Chief Creative Officer | Matthias Schmidt |
Creative Director | Gunnar Loeser |
Photographer | Bernd Westphal |
Model Making | Anna Gawrilow |
Copywriter | Philipp Cerny |
Creative Team | Marius Koopmann |
Creative Director | Markus Daubenbüchel |
Creative Director | Stefanie Voelzow |
Executive Creative Director | Stefan Setzkorn |