| Title | Coffin |
| Agency |
Havas Chicago
|
| Campaign |
Comfortable Shoes - O&I
|
| Advertiser |
O&I Shoes
|
| Brand |
O&i Shoes
|
| Date of First Broadcast/Publication |
2006 / 4
|
| Business Sector | Women's Shoes
|
| Tagline | Comfortable Shoes You'd Actually Be Caught Dead In |
| Story | The client, a Chicago shoe store called O&I Shoes, prides itself in making fashionable shoes that you can actually walk in. |
| Philosophy | Create ads that speak to all those fashionistas out there who take their style seriously. |
| Problem | The creative challenge here was to create an ownable positioning for the store as a place to find comfortable shoes that are still edgy and fashion forward. |
| Result | not available yet |
| Media Type |
Magazine
|
| Market | United States |
| Executive Creative Director |
Blake Ebel
|
| Other |
Diane Kerwin
|
| Other |
Elyse Maguire
|
| Other |
Steffan Postaer
|
| Photographer |
Saverio Truglia
|
