Stepán Tyller
Copywriter at MullenLowe Praha
Prague, Czech Republic
TitleThe Bridge
Agency
Campaign Chance (Šance) - Foundation Chance
Advertiser Foundation Chance
Brand Dùm Šance
PostedAugust 2006
Product House of Chance
Business Sector Charities, Foundations, Volunteers
Tagline The Only Footsteps Left By Some Children
Story On ad we can see the view from the bridge. On railing are the footsteps left by child.
Philosophy We show the raelity of life of the children on the street.
Problem There are hundreds of children on Prague streets who can´t look after ourselves. The are hungry, abused and homeless. House of Chance is the place where they get next chance and hope. Enterpreneur organisation needs money for reconstruction of this house.
Media Type Print
Market Czech Republic
Creative Director
Art Director
Graphic Designer
Copywriter
Photographer
Account Director
Agency Producer
Advertising Manager
Production Company

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