Title | The Journey |
Agency | J. Walter Thompson London |
Campaign | The Journey |
Advertiser | HSBC |
Brand | HSBC |
Date of First Broadcast/Publication | 2013 / 5 |
Product | The British & Irish Lions Sponsorship |
Business Sector | Sports Teams, Sports Events |
Philosophy | Strengthen HSBC’s relationship with its audience and enhance the experience of the Lions’s tour for them |
Media Type | Television |
Length | |
Market | Hong Kong, United Kingdom, Australia |
Production Company | Outsider |
Editor | Final Cut |
Sound | 750mph |
Post Production | MPC LDN |
Executive Creative Director | Axel Chaldecott |
Creative Director | Iain Weatherby |
Creative Director | Daniel Hennessy |
Agency Producer | Doug Wade |
Account Director | Tanya Hamilton-Smith |
Account Manager | Rollo Gwyn-Jones |
Media Agency | Mindshare Worldwide |
Media Planner | Sam Selleck |
Media Planner | Steph Palma |
Director | Dom & Nic |
Production Company Producer | John Madsen |
Editor | Struan Clay |
Sound | Sam Ashwell |
Sound | Ben Gulvin |
Sound | Andy Humphreys |
Actor / Celebrity | Brian O'Driscoll |
Actor / Celebrity | Jason Robinson |
Actor / Celebrity | Willie John McBride |
Actor / Celebrity | Gavin Hastings |
Actor / Celebrity | JPR Williams |