| Title | Tombstone 1 |
| Agency | Marketel |
| Campaign | Tombstone - Québec Governments health and social services department |
| Advertiser | Ministère de la Santé et des Services Sociaux du Québec |
| Brand | Ministère de la Santé et des Services Sociaux |
| Posted | July 2004 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Aids is still around |
| Story | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
| Philosophy | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
| Problem | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
| Media Type | Poster |
| Market | Canada |
| Creative Director | Gilles DuSablon |
| Art Director | Stéphane Gaulin |
| Copywriter | Linda Dawe |
| Account Director | Anouk Crevier |
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