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Stéphanie Croccel
Stéphanie Croccel
Brand Management at PARIS 2024
Paris, France
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TitleTomorrow
Title (original language)Demain
Agency
Campaign Tomorrow
Advertiser Caisse d'Epargne
Brand Caisse d'Epargne
PostedJune 2000
Product Financial service
Product (original language) Service financier
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline You can see the world as it is
Tagline (original language) On peut voir le monde tel qu'il est
Story There is a serie of people in different positions linked by a typography to jobs or future situations that don't correspond to their present jobs.
A young woman exercising on a roof: a minister.
A young man in an aquarium: an alpinist.
A snack-caravan: a 3 stars restaurant.
A billiard player: a conductor.
A tree: a toothpick.
A baby: a grandmother.
A young man in front of a computer : a billionaire.
An egg: a shampoo.
A little girl playing the flute: a stuntwoman.
An old woman: a bride.
A warehouse: a museum.
A little girl on a merry-go-round: a cosmonaut.
Story (original language) Une série de personnes dans diverses situations à qui une typographie attribue un métier, une situation à l'avenir qui ne correspond pas à priori à leur situation actuelle.
Une jeune femme faisant de la gym sur un toit: ministre
Un jeune homme dans un aquarium: alpiniste
Une caravane-snack: restaurant 3 étoiles
Un joueur de billard: chef d'orchestre
Un arbre: cure-dents
Un bébé: grand-mère
Un jeune homme devant un ordinateur: milliardaire
Un oeuf: shampooing
Une fillette jouant de la flûte: cascadeur
Une vieille femme: jeune mariée
Un entrepôt: musée
Une petite fille sur un manège: cosmonaute
Media Type Television
Length
Creative Director
Copywriter
Art Director
Director
Agency Producer
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Account Manager
Account Manager
Account Manager
Account Manager
Production Company

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