| Title | My Farm |
| Agency | Dare |
| Campaign | My Farm |
| Advertiser | National Trust |
| Brand | National Trust |
| Date of First Broadcast/Publication | 2011 / 5 |
| Business Sector | Agriculture, Livestock, Fishing, Forest |
| Tagline | Online farming just got real |
| Problem | The MyFarm experiment aims to connect thousands of people with how food is produced. In return for a £30 annual subscription, 10,000 people will take control of the farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday running of the farm. The Wimpole Farm Manager, Richard Morris, will set monthly options for the farmers, who will debate and vote on what crops are grown, livestock bred, and the wider impacts of the farm on the environment and wildlife. For the £30 subscription fee, the farmers will get a daily behind-the-scenes insight into how the 1,200 acre organic farm operates, the right to make decisions on the farm by voting regularly and a family ticket to visit the farm for a day. |
| Media Type | Television |
| More Information | www.my-farm.org.uk |
| Creative Director | Brian Cooper |
| Copywriter | Dan Gorlov |
| Art Director | Rachel Le Feuvre |
| Planner | Stephanie Newman |
| Director | Kjetil Njoten |
| Producer | Peter Maynard |
| Production Company | Betsy Works |
More Work
SEE ALLRockstar Service
- BRAND:
- Virgin Holidays
- AGENCY:
- Dare