Topsy Foundation - "Selinah"

Ogilvy South Africa

Ogilvy South Africa Bryanston, South Africa

12694

Title	Selinah
Agency	Ogilvy South Africa
Campaign	Selinah - Topsy Foundation
Advertiser	Topsy Foundation
Brand	Topsy Foundation
Posted	March 2010
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Help us provide us the treatment that can give someone a second chance
Philosophy	The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met.
Media Type	Television
Market	South Africa
Production Company	Egg Films
Director	Kim Geldenhuys
Creative Director	Fran Luckin
Creative Director	bridget johnson
Copywriter	Stephanie Van Niekerk
Art Director	Robyn Bergmann
Director of Photography (DOP)	Kim Geldenhuys
Agency Producer	Lisa Wides
Producer	Kerry Hosford
Producer	Rozanne Rocha-Gray
Sound	Leah Siegel
Sound	Human
Worldwide Chief Creative Officer	Tham Khai Meng