Title | Paper |
Title (original language) | Rédaction |
Agency | Publicis Conseil |
Campaign | The Paper |
Advertiser | Renault |
Brand | Renault |
Date of First Broadcast/Publication | 2011 / 3 |
Product | Kangoo |
Product (original language) | Kangoo |
Business Sector | Midsize Cars |
Tagline | And you, what are you up to next weekend? |
Tagline (original language) | Et vous, vous faites quoi le week-end prochain? |
Story | The new campaign describes the Kangoo as a vehicle suitable for families who are full of activities and are ready to go. Using the saying "And you, what are you up to next weekend ?". This campaign illustrates in a funny way the overactivity of the family through an impressive paper a child hands to his teacher. |
Story (original language) | La nouvelle campagne positionne le modèle comme le véhicule adapté aux familles qui débordent d'activités, et qui sont prêtes à partir. Signée "Et vous, vous faites quoi le week-end prochain ?", cette campagne illustre de façon drôle et décalée cette suractivité familiale à travers une étonnante rédaction qu'un enfant remet à sa maîtresse. |
Media Type | Television |
Market | France, Spain |
Soundtrack | Surfin USA |
Art Director | Mathieu Vinciguerra |
Copywriter | Olivier Dermaux |
Director | Laurent Tirard |
TV Production | Pierre Marcus |
TV Production | Nathalie LeVincent |
Photographer | Hervé Plumet |
Retouch | Eye Dream |
Art Buyer | Jean‐Luc Chirio |
Art Buyer | Gaël Cheval |
Art Buyer | Soone Riboud |
Chief Creative Officer | Olivier Altmann |
Advertising Manager | Stephen Norman |
Advertising Manager | Bruno Travade |
Advertising Manager | Céline Halbard-Genet |
Advertising Manager | Thierry Tillier |
Account Manager | Edouard Pacreau |
Account Manager | Aurore Duhamel |
Account Manager | Grégoire Verdet |
Account Manager | Adeline Blanc |
Director of Photography (DOP) | Christophe Beaucarne |
Agency Producer | Pierre Marcus |
Agency Producer | Nathalie LeVincent |
House of Production | Donna |