Wendy's - "BBQ 4 America"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, United States

19951

Brand: Wendy's
Country: United States

Advertiser: Wendy's

Title	BBQ 4 America
Agency	VMLY&R Kansas City
Campaign	BBQ 4 America
Advertiser	Wendy's
Brand	Wendy's
Date of First Broadcast/Publication	2014 / 9
Product	BBQ Pulled Pork
Business Sector	Food
Story	To help launch Wendy’s new BBQ Pulled Pork menu items, VML is getting serious about a not-so-serious issue: BBQ inaccessibility. It used to be that millions of Americans living outside of the nation’s BBQ Belt didn’t have access to quality BBQ. Until now. Our #BBQ4merica parody cause campaign features three celebrities (Steve Austin, Alfonso Ribeiro and Ralph Macchio) earnestly spreading awareness about the problem of BBQ inaccessibility and its solution: Wendy’s three new BBQ Pulled Pork menu items.
Media Type	Web Film
Length	100 seconds
More Information	www.bbq4merica.com
Production Company	Click 3X
Actor / Celebrity	Steve Austin
Actor / Celebrity	Alfonso Ribeiro
Actor / Celebrity	Ralph Macchio
Chief Creative Officer	Debbi Vandeven
Executive Creative Director	Aaron Evanson
Group Creative Director	Chris Corley
Copywriter	David Brandorff
Associate Creative Director	Ethan Tedlock
Agency Producer	Tyler Smith
Group Planning Director	Bret Smith
Channel Manager	Christina Miller
Managing Direcotr, Client Engagement	Jennifer McDonald
Director, Client Engagement	Jason Bass
Director, Client Engagement	Zach Mendenhall
Director	Daniel Powell
Director of Photography (DOP)	Simon Thirlaway
Editor	Mark Robbin
Executive Producer	Megan Kelly
Executive Producer	Rob Myers
Line Producer	Rob Smyth
Post Production	Hayley Wallach
Post Production	Ders Hallgren
Post Production	Ryan Duggan
Audio	Plush