| Title | Sport The 1st |
| Agency | Ogilvy UK |
| Campaign | Sport The 1st |
| Advertiser | The Observer |
| Brand | The Observer |
| Posted | September 2000 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Television |
| Length | |
| Executive Creative Director | Steve Donn |
| Creative Director | Mark Fairbanks |
| Copywriter | Mark Fairbanks |
| Art Director | Paul Cottrell |
| Agency Producer | Kim Knowlton |
| Production Company | Pink |
| Director | Michael Geoghegan |
| Editor | Rick Lawley |
| Executive Producer | Karen Cunningham |
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