Doritos - "Doritos Penalty Shootout"

AMV BBDO

AMV BBDO London, United Kingdom

10423

Brand: Doritos
Country: United Kingdom

Advertiser: PepsiCo Inc.

Title	Doritos Penalty Shootout
Agency	AMV BBDO
Campaign	Doritos Penalty Shootout
Advertiser	PepsiCo Inc.
Brand	Doritos
Date of First Broadcast/Publication	2014 / 4
Business Sector	Cocktail Snacks
Philosophy	Doritos has partnered with Joe Hart to give snack-loving teams of mates across the country the extraordinary opportunity to compete for the chance to take a penalty against the No.1 goalkeeper. Eight teams of finalists will get to compete to be in the final two to take on Joe and experience the nail-biting moment that usually only professional footballers face, except there will be an additional twist of Mexican fun thrown in… The challenge will bring together teams of mates from across the country for the ultimate test of their penalty spot skills - but to make sure the pressure doesn’t get too much, teams will have help from the legendary Mariachi Doritos. Bringing their own Mexican flavour to the game, the band will dish up a host of distractions that the keeper will have to face as he attempts to save each shot.
Problem	Encourage mates to enter the Doritos Penalty Shootout
Media Type	Web Film
Length	30 seconds
Post Production	Glassworks
Creative Director	Steve Jones
Creative Director	Martin Loraine
Copywriter	Prabhu Wignarajah
Art Director	Jeremy Tribe
Account Planner	Tom White
Account Planner	Rory Gallery
Account Manager	Clive Tanqueray
Account Manager	James Walker-Smith
Account Manager	Sam Phillips
Account Manager	Ned Paterson
Account Manager	Kristiana Grant
Agency Producer	Richard Grisman
Agency Producer	Sophie Delaney
Media Agency	OMD
Media Planner	Maia Weil-Obadia
Media Planner	Isobel Dracup
Media Planner	Charles McNeill
Production Company	Endemol
Director	JJ Keith
Production Company Producer	Jules Fuller
Interactive Design	Jay Wing