Title | Invincible |
Agency | Wieden + Kennedy |
Campaign | Cause It's Racing - ESPN |
Advertiser | ESPN, Inc. |
Brand | ESPN |
Date of First Broadcast/Publication | 2010 / 7 |
Product | NASCAR: The Sprint Cup |
Business Sector | Sports Teams, Sports Events |
Tagline | 'Cause It's Racing |
Story | This is the anthem, our tribute to the men of NASCAR and the terrifyingly impossible trials they lock horns with every day. To the uninitiated, it is an unprecedented look into the feral, dog-eat-dog world of racing. To the fans, Invincible is our way of honoring the time-old traditions that they respect and love. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Invincible |
Editing Company | Spot Welders |
Special Effects / VFX | The Mill New York |
Creative Director | Stuart Jennings |
Executive Creative Director | Kevin Proudfoot |
Executive Creative Director | Jerome Austria |
Agency Producer | Dan Blaney |
Account Director | Brandon Pracht |
Account Executive | Francine Li |
Account Manager | Matthew Mauriello |
Account Manager | Mark Williams |
Production Company | Morton Jankel Zander (MJZ) |
Director | Rupert Sanders |
Editing Company | WORK, Inc. |