Jacob’s Cream Crackers - "The Tiny Baker Meets Some Teachers"

Publicis London

Publicis London London, United Kingdom

10318

Title	The Tiny Baker Meets Some Teachers
Agency	Publicis London
Campaign	Classroom
Advertiser	United Biscuits
Brand	Jacob’s Cream Crackers
Date of First Broadcast/Publication	2014 / 4
Business Sector	Biscuits, Bread, Crispbread
Tagline	Snack Happy
Story	This commercials features Jacob the Baker, a cheeky chappy miniature baker driving his little baker’s van. He’s on a mission to spread his infectious passion for baking and convince you to swap your boring, tasteless, dull snacks for something a little more wholesome, baked and tasty with the strapline line ‘Snack Happy’. The character ‘Jacob the Baker’ was inspired by a real-life baker at the Jacob’s bakery in Aintree, Liverpool –54 year-old John Roughneen. Local baker John has overseen the baking of the nation’s favourite snacks and crackers at the Jacob’s factory for 31 years.
Media Type	Television
Length	30 seconds
More Information	www.jacobs.co.uk
Sound Design Company	Wave Studios
Creative Director	Sue Higgs
Art Director	Kevin Colquhoun
Copywriter	Gregor Findlay
Account Director	Leah Schneider
Agency Producer	Clare Young
Director	Jon Watts
Production Company Producer	Ramon Leakey
Editing Company	Work Editorial
Editor	Bill Smedley
Director of Photography (DOP)	Steven Keith-Roach
Post Production	The Mill London
Production Company	Smuggler