| Title | The Challenge |
| Agency | Leo Burnett Chicago |
| Campaign | The Curious Bank |
| Advertiser | Fifth Third Bank |
| Brand | Fifth Third Bank |
| Date of First Broadcast/Publication | 2012 / 3 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | The Curious Bank |
| Story | Fifth Third Bank’s new advertising campaign, “The Curious Bank” demonstrates that Fifth Third bankers are never satisfied with the status quo – instead, they want to know more, do more and create more. The campaign, created by Leo Burnett Chicago, reveals the benefit of a bank that is engaged in peoples’ lives and businesses and is inspired by what customers really need. “The Curious Bank” campaign is the first work to come out of the new business partnership between Leo Burnett and Fifth Third Bank. |
| Media Type | Television |
| Photographer | Jakob Ihre |
| Director | Jamie Rafn |
| Production Company | Smuggler |
| Producer | Ray Leakey |
| Executive Producer | David L. Moore |
| Executive Creative Director | Jon Wyville |
| Executive Creative Director | Dave Loew |
| Chief Creative Officer | Susan Credle |
More Work
SEE ALLThe Lie Detector Film
- BRAND:
- The International ANDY Awards
- AGENCY:
- R/GA
Don't Judge Me
- BRAND:
- LIA
- AGENCY:
- Eardrum Australia
Sorta Marge
- BRAND:
- Esurance
- AGENCY:
- Leo Burnett Chicago
Surreal Pricing
- BRAND:
- Art Institute of Chicago
- AGENCY:
- Leo Burnett Chicago
#howifight
- BRAND:
- Fifth Third Bank
- AGENCY:
- Leo Burnett Chicago
Esurance #EqualDreams
- BRAND:
- Esurance
- AGENCY:
- Leo Burnett Chicago
Alex & Pam
- BRAND:
- Hallmark
- AGENCY:
- Leo Burnett Worldwide - HQ
Bruce & Tracy
- BRAND:
- Hallmark
- AGENCY:
- Leo Burnett Worldwide - HQ
Alana & Lisa
- BRAND:
- Hallmark
- AGENCY:
- Leo Burnett Worldwide - HQ