Susan Credle
Creative Advisor at IPG
New York, United States
Title#howifight
Agency
Campaign #howifight
Advertiser Fifth Third Bank
Brand Fifth Third Bank
Date of First Broadcast/Publication 2015 / 7
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight.
Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive.
Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. 
Media Type Web Site
Length
More Information 53.com/howifight
Production Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Associate Creative Director, Copywriter
Associate Creative Director, Art Director
Senior UX Designer
Business Manager
Executive Producer
Producer
Production Company
Illustrator
EVP, Account Director
SVP, Account Director
Account Director
Account Supervisor
Account Executive
VP, Strategy Director
Senior Strategist
Producer
Director
Special Effects / VFX
Editing Company
Editor
Music Company / Composer
Director of Photography (DOP)
SVP, Group Client Director, Spark
VP, Media Director, Spark
Associate Media Director, Spark

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