| Title | Hydration Magic |
| Agency | DERBY |
| Campaign | Hydration Magic |
| Advertiser | S'well |
| Brand | S'well |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Others |
| Story | Just in time for Cyber Monday, S’well is launching its first-ever holiday film that will run online to showcase the bottle in a chic, yet innovative way. This spot, titled ‘Hydration Magic’ is full of the same kind of optimism, joy, fashion and magic that the product itself embodies. While it features S’well as an object of desire, it also shows how S’well serves as a catalyst for unexpected surprise and delight. |
| Media Type | Web Film |
| Length | |
| Creative Director, S'well | Jenna Capobianco |
| Creative Director, S'well | Jon Rosen |
| Producer, S'well | Susan Fisher |
| Director and Editor | John Poliquin |
| Executive Producer | Mary Crosse |
| Senior Producer/Post Producer | Rebecca Niles |
| Producer | Richard Schwab |
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