Our price is the real presenter. Thus, we can ask anyone to advertise.
Philosophy
We believe that if the idea is big enough, even catalog ads could create word of mouth. Under the idea Price so cheap, anyone can sell, we set up a production team to wander around Bangkok streets and asked real life people to be our TVC presenter. The more we shot, the more people talked about our movement in their communities. Many people are excited and waited for our shooting crew to come knock their doors. They all know that this is their chances to be put in television, although they realized that our real presenters were the prices.
Problem
The brief was to create catalog ads on television every single week. Client saw an opportunity in their extra low prices to draw people. However, we saw a chance to make the campaign totally different from other promotion spots.
Result
This TVC campaign enabled us to stand apart from other retail stores promotion spots. Audience enjoyed watching real people presenting our low prices in contrast to other TVC that had no confident in their products/services and opted to hire celebrities as their spoke person instead.