Corona - "Discover your music"

Anomaly Toronto

Anomaly Toronto Toronto, Canada

5236

Title	Discover your music
Agency	Anomaly Toronto
Campaign	Discover your music
Advertiser	ABInbev / Grupo Modelo
Brand	Corona
Date of First Broadcast/Publication	2015 / 10
Business Sector	Beers, Ciders, Lagers
Story	As part of the Corona Capital Music Festival, the Mexican brewery commissioned Mathias Hovgaard to direct the commercial to communicate the event to be held in Mexico City next month. Featuring will.i.am as the main act, the singer/songwriter was taken aback by the rising local band The Blenders, who performed right in front of him, but not precisely inside the building, but rather outside, suspended in mid-air and 100 metres above the ground, right next to the skyscraper, with fireworks and smoke included, just as if they were performing on stage in the festival itself. Canadian agency Anomaly and production house Sequoia Content trusted The Lift to execute this huge production challenge in Mexico City, that included the construction of an aerial platform to get the band to perform live in mid-air and deploying 25 cameras to capture the action from helicopters and drones.
Media Type	Television
Length	60 seconds
Production Company	The Lift Mx
Executive Producer	Avelino Rodríguez
Head of Production	Ihxel Pérez
Producer	Fuad Abed
Production Company	Sequoia Content
Director	Mathias Hovgaard
Executive Producer	Caroline Gibney
Executive Producer	Suzanne Allan
Director of Photography (DOP)	Marc Bellver
Production Designer	Roberto Bonelli
Special Effects / VFX	Ricardo Arvizu
Other	Gerardo Moreno