| Title | What is life without craftsmanship? (90 sec) |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | Craft - Das Handwerk |
| Advertiser | Deutscher Handwerkskammertag e.V. |
| Brand | Das Handwerk |
| Posted | May 2010 |
| Tagline | German Confederation of Craftsmen |
| Tagline (original language) | Die Wirtschaftsmacht. Von Nebenan. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Account Director | Benjamin Baader |
| Account Director | Sven Weiche |
| Account Director | Jana Baehr |
| Chief Creative Officer | Martin Pross |
| Executive Creative Director | Matthias Spaetgens |
| Creative Director | Oliver Handlos |
| Creative Director | Mathias Rebmann |
| Copywriter | Florian Schwalme |
| Copywriter | Caspar Heuss |
| Copywriter | Marco Mueller |
| Copywriter | Edgar Linscheid |
| Art Director | Michael Schmidt |
| Art Director | Lutz Kienast |
| Production Company | Czar.de |
| Director | Peter Thwaites |