FCB in Brasil have once again innovated for its clients Beiersdorf and Nivea Kids to help you to spend a safe summer on the beach. They created a special press ad from which you can cut a waterproof bracelet to help you not to lose your kids playing on the beach. The downloadable app, helps you to determine the distance away from you. Alerting you to keep an eye on your children. Nivea doesn’t protect you only from sun, but it helps you to relax on the beach. This campaign has received several awards in Cannes this year, including a Grand Prix in Mobile
