Tania Riera
Creative Director at Shackleton Group
Madrid, Spain
TitleThe Share Experiment
Agency
Campaign The Share Experiment
Advertiser Action Against Hunger / Action Contre la Faim
Brand Action Against Hunger
PostedOctober 2011
Business Sector Public Safety, Health & Hygiene
Philosophy “In a world which has the capacity to feed twice its population, 3.5 million children still die of starvation every year. We should learn.”We launched this experiment to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share. If it’s so natural for children, why do we sometimes find if difficult to do? There is a solution to hunger, we just have to learn to share. 
www.experimentocomparte.org 
Media Type Television & Cinema
Creative Director Juan Nonzioli
Copywriter
Art Director
Digital Artist
Digital Artist
Digital Artist

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