Title | The Share Experiment |
Agency | Shackleton Group |
Campaign | The Share Experiment |
Advertiser | Action Against Hunger / Action Contre la Faim |
Brand | Action Against Hunger |
Posted | October 2011 |
Business Sector | Public Safety, Health & Hygiene |
Philosophy | “In a world which has the capacity to feed twice its population, 3.5 million children still die of starvation every year. We should learn.”We launched this experiment to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share. If it’s so natural for children, why do we sometimes find if difficult to do? There is a solution to hunger, we just have to learn to share. www.experimentocomparte.org |
Media Type | Television & Cinema |
Creative Director | Juan Nonzioli |
Copywriter | Natalia Rodríguez |
Art Director | Tania Riera |
Digital Artist | Antonio Herrero |
Digital Artist | Teresa Galante |
Digital Artist | Bea Rodriguez |