| Title | House Ad |
| Agency | MullenLowe MENA |
| Campaign | House Ad |
| Advertiser | TCF for the Blind |
| Brand | Self Publicity |
| Posted | January 2007 |
| Business Sector | Others |
| Tagline | Creativity Pays |
| Story | Creative advertising versus Effective advertising is a debate that has raged for decades. Lowe believes that creative advertising is in fact effective and integral to increased sales, memorability and greater brand recognition. By using a true story relevant to the Middle East, this ad skilfully shows how an ancient trader employs the services of a creative thinker who then manages, through writing a poem, to sell all of the trader’s fabric. Absolute proof, that for centuries now, creativity is the most effective form of advertising. |
| Media Type | Magazine |
| Market | Bahrain, Egypt, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates |
| Copywriter | Ma'n Abutaleb |
| Art Director | Sara Khudairy |
| Creative Director | Clinton Manson |
| Copywriter | Clinton Manson |
| Account Director | Tarek Miknas |
| Photographer | Daryl Patni |
| Creative Director | Dominic Stallard |
| Art Director | Dominic Stallard |
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