Channel 4 Racing - "Crabbie's Grand National Festival"

4Creative

4Creative London, United Kingdom

10051

Title	Crabbie's Grand National Festival
Agency	4Creative
Campaign	Crabbie's Grand National Festival
Advertiser	N/A
Brand	Channel 4 Racing
Date of First Broadcast/Publication	2014
Business Sector	TV/Radio Programs & Stations
Story	Directed by Keith McCarthy, the promo launches the racing season in legendary fashion, an ongoing battle between two men culminating in the ultimate horse race. MPC’s 3D and 2D teams combined their expertise while colourist George K delivered the grade.The promo focuses on the first ever recorded steeplechase which is reported to have taken place in 1752 as a result of a wager between Cornelius O'Callaghan and Edmund Blake. The competitive duo went on to race four miles between the spires of Buttevant Church and St Leger Church, Doneraile, Ireland; travelling along the banks of the Awbeg River at breakneck speed clearing stone walls, ditches and hedges in a show of strength, stamina and tremendous skill. Symbolising - the first ever original extreme sport of its day.
Media Type	Television
Length	90 seconds
Grade	MPC LDN
Special Effects / VFX	MPC LDN
Colorization	George K
Editing Company	Stitch
Director	Keith McCarthy
Editor	Tim Hardy
Creative Team	Chris Bovill
Creative Team	John Allison
Creative Team	Keith McCarthy
Producer	Tabby Harris
Executive Producer	Shananne Lane
Production Manager	Ali Buttle
Director of Photography (DOP)	Tat Radcliffe
Special Effects / VFX	Marianna Bruynseels