| Title | Magic Shower Rooms |
| Agency | J. Walter Thompson Asia Pacific |
| Campaign | Magic Shower Rooms |
| Advertiser | Unilever |
| Brand | Lux |
| Posted | September 2012 |
| Business Sector | Bath, Shower Gels |
| Story | In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. |
| Media Type | Ambient |
| Account Manager | Kryse Ynieto |
| Editor | Jeremiah Marcelo |
| Producer | Bettina Feng |
| Art Director | David Haefflinger |
| Associate Creative Director | Karen Muck |
| Creative Director | Juhi Kalia |
| Executive Creative Director | Guan Hin Tay |
More Work
SEE ALLThe Power of Care
- BRAND:
- Care To Go Beyond
- AGENCY:
- BBDO Singapore
Workplace Discrimination. Know it to end it
- BRAND:
- TAFEP
- AGENCY:
- BBDO Singapore
9x16 Stores
- BRAND:
- Visa
- AGENCY:
- BBDO Singapore
Hair Quartet
- BRAND:
- Cream Silk
- AGENCY:
- J. Walter Thompson Asia Pacific
Tree
- BRAND:
- WWF
- AGENCY:
- J. Walter Thompson Asia Pacific
Earth
- BRAND:
- WWF
- AGENCY:
- J. Walter Thompson Asia Pacific
Shark
- BRAND:
- WWF
- AGENCY:
- J. Walter Thompson Asia Pacific
Crocodile
- BRAND:
- WWF
- AGENCY:
- J. Walter Thompson Asia Pacific
Calf
- BRAND:
- WWF
- AGENCY:
- J. Walter Thompson Asia Pacific