Title | Who is my boss? |
Agency | Tugboat |
Campaign | Walk with you. |
Advertiser | NTT Docomo, Inc. |
Brand | Docomo |
Date of First Broadcast/Publication | 2010 / 4 |
Business Sector | Mobile Telephones & tablets |
Tagline | Walk with you. |
Problem | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
Result | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
Media Type | Case Study |
Director | Gen Sekiguchi |
Director | Shinya Nakajima(Film) |
Agency Producer | Kenji Mitsuhashi |
Producer | Jun Inoue |
Producer | Masakatsu Kasai |
Art Director | Tsubasa Kayasuga(Web) |
Art Director | Kengo Kato |
Art Director | Seijo Kawaguchi |
Copywriter | Norihisa Dohmen |
Copywriter | Tetsuro Aso |
Copywriter | Taku Tada |
Creative Director | Yasumichi Oka |
Production Company | Bridge |
Production Company | 1-10 design Inc. |
Production Company | Dentsu Tec Inc. |
Production Company | Tohokushinsha Film Corporation |
Agency Contribution | Dentsu Inc. |
Agency Contribution | NTT Advertising Inc |