Thelma Bassit
Service Director at SNBB Novagência Ltda
São Paulo, Brazil
TitleFabergé egg
Title (original language)Ovo Fabergé
Agency
Campaign Fabergé egg
Advertiser FUNDAÇÃO ARMANDO ALVARES PENTEADO
Brand FAAP
PostedNovember 2005
Product Institutional
Product (original language) Institucional
Business Sector Culture, Leisure & Sport
Story Advertisement to promote the exposition "Czares heritage", held in FAAP, which presents the "Fabergé egg". It is part of a campaign displayed in magazines, newspapers, billboards and street clocks.
Story (original language) Anúncio para divulgar a exposição "Herança dos Czares", realizada na FAAP, que apresenta o "Ovo Fabergé". Faz parte de toda uma campanha veiculada em revistas, jornais, outdoors e relógios de rua.
Philosophy Images from the collection pieces compose the advertisements, creating great visual impact like, for example, the Faberge egg from the picture. The background and the label of the pieces refer to wealth and tradition, enhancing the historic importance of the exposition. Billboards with 3D applications were key pieces of the campaign that drew attention and also caused great impact to promote the event.
Philosophy (original language) Imagens das próprias peças da coleção compõem os anúncios, causando grande impacto visual, como, por exemplo, o Ovo Fabergé, da foto. O plano de fundo e o título das peças remetem à riqueza e à tradição, destacando a importância histórica da exposição. Outdoors com aplicação em 3D foram peças da campanha que chamaram a atenção e causaram o impacto desejado para a divulgação do evento.
Problem Promote the exposition "Czares Heritage", which had come to Brazil for the first time, and consolidate FAAP´s image as a teaching institution focused on the global development of its students and also the general population.
Problem (original language) Divulgar a exposição "Herança dos Czares", que veio ao Brasil pela primeira vez, e solidificar a imagem da FAAP como instituição de ensino voltada para a formação global dos seus alunos e da população em geral.
Media Type Print
Market Brazil
Agency Producer
Account Executive
Art Director
Creative Director
Copywriter
Account Director
Photographer

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