| Title | The stand-up kid |
| Agency | Dare |
| Campaign | The stand-up kid |
| Advertiser | Time to Change |
| Brand | Mental Health |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Problem | Time to Change is England’s leading national anti-stigma programme run by Mind and Rethink Mental Illness. Stand Up Kid is released alongside shocking new research that shows nearly one in ten young people in the West Midlands think that classmates with a mental health problem should not be at their school. The same proportion of respondents in the survey also feel that they would stop being friends with a peer who had a mental health problem. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Sonny London |
| Post Production | The Mill New York |
| Audio Post Production | Wave Studios |
| Copywriter | Dipesh Mistry |
| Art Director | Robert Graves-Morris |
| Art Director | Tom Wales |
| Director | Tony Barry |
| Agency Producer | Peter Thornton |
| Producer | Jacob Madsen |
| Production Manager | Dawn Christy |
| Head of Production | Theo Garland |
| Other | Alex Day |
| Editor | Richard Orrick |
| Editing Company | Work |
| Post Production | Cath Short |
| Other | Cath Short |
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