| Title | Guilty |
| Agency | Doner |
| Campaign | Sheep |
| Advertiser | Serta |
| Brand | Serta |
| Posted | November 2008 |
| Product | Mattresses |
| Business Sector | Home Furniture |
| Tagline | We Make The World's Best Matress |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Rob Strasberg |
| Creative Director | John Parlato |
| Copywriter | John Parlato |
| Copywriter | Rob Strasberg |
| Art Director | Kenny Sink |
| Agency Producer | Dan Barbieri |
| Production Company | RSA Films |
| Director | Thom Higgins |
| Director | Michael Wright |
| Animation | Aardman |