Title | Baby Boom |
Agency | Leagas Delaney Paris Centre |
Campaign | Attention It Goes Quicker - Club Internet |
Advertiser | Club-Internet |
Brand | Club-Internet |
Posted | September 2002 |
Product | High Bandwidth Pack |
Product (original language) | Pack Haut-Débit |
Business Sector | Internet Service Providers |
Story | The campaign is composed with two films that use humor to show the benefice of Internet with high bandwidth, speed, through playlets inspired with daily life, "Baby Boom" and "Marriage" using the concept of time acceleration, the new feelings linked to an unlimited access for the quickness. |
Story (original language) | La campagne comprend deux films qui mettent en scène avec humour le bénéfice de l'Internet haut débit, la vitesse, au travers de saynètes inspirées de la vie quotidienne, le "Baby Boom" et le "Mariage" utilisant le concept de l'accélération du temps, les nouvelles sensations liées à l'accès illimité à la vitesse. |
Philosophy | Through this campaign, the only one of the new term centered on the high bandwidth, Club-Internet asserts its will to position itself as a main actor on the ADSL Internet market, thanks to an innovating offer (special offer: 35 per month, permanent connection and a free modem ADSL). The signature, as a warning shows the radical change that Club-Internet and its offer will bring for the users in their daily life: more speed, more emotions and more feelings, more surprises, so more pleasure on Internet |
Philosophy (original language) | A travers cette campagne, la seule de la rentrée axée sur le haut débit, Club-Internet affirme sa volonté de se positionner comme un acteur majeur sur le marché de l'Internet ADSL, en bouleversant la donne grâce à une offre totalement innovante (promotion: 35 par mois, connexion permanente et illimitée plus modem ADSL gratuit). La signature en forme d'avertissement signale le changement radical que Club-Internet et son offre ADSL apporteront dans la vie quotidienne des internautes: plus de vitesse, plus d'émotions, plus de sensations, plus de surprises, donc plus de plaisirs sur Internet. |
Problem | Club-Internet, T-Online Group french subsidiary, makes from the high debit its strategical priority of the new term with its new campaign that enhances the ADSL assets. |
Problem (original language) | Club-Internet, la filiale française du groupe T-Online, fait du haut debit sa priorité stratégique de la rentrée avec sa nouvelle campagne qui met en avant les atouts de l'ADSL. |
Media Type | Television |
Length | |
Market | France |
Advertising Manager | François Rossignol |
Advertising Manager | Fabrice Gable |
Account Manager | Aurore Duhamel |
Account Manager | Virginie Demol |
Account Manager | Thomas Fabre |
Creative Director | Barka Zerouali |
Copywriter | Patrice CHATELAIN |
Art Director | Olivier Goguet |
Director | Christian Lyngbye |
Agency Producer | Marie Massis |
Producer | Jim Birmant |
Production Company | LA PAC Paris |