Title | Doors |
Agency | Buck Design |
Campaign | Doors |
Advertiser | Alcoholics Anonymous |
Brand | Alcoholics Anonymous |
Date of First Broadcast/Publication | 2016 |
Business Sector | Disease Awareness, Support Groups & Associations |
Philosophy | Buck was approached by A.A. World Services, Inc. with an open brief, tasked with telling its members’ stories, their struggles in the shadow of alcoholism, and how they’ve found their way back toward the light of recovery. Alcoholics Anonymous(A.A.) is an international fellowship of men and women who have had a drinking problem. It is nonprofessional, self-supporting, multiracial, apolitical, and available almost everywhere. There are no age or education requirements. Membership is open to anyone who wants to do something about his or her drinking problem. A.A. is not affiliated with any outside organization or institution. |
Media Type | Web Film |
Length | |
Creative Director | Thomas Schmid |
Creative Director | Justin Fines |
Producer | Anne Skopas |
Producer | Kitty Dillard |
Producer | Stefania Consarino |
Executive Creative Director | Orion Tait |