| Title | Rule #3 |
| Agency | The Icelandic Ad Agency |
| Campaign | Rule #3 |
| Advertiser | Síminn |
| Brand | Siminn GSM |
| Posted | December 1999 |
| Product | Mobile Phone Network |
| Business Sector | Personal Wireless Communication |
| Story | Rule #3 is focused on the age 15-24 and intended to improve the image of Símmin-GSM (mobile phone company). The ad is a part of the "unofficial guide" to the usage of the mobile phone based on all kind of rules concerning, behavior, dress code, lifestyle, etc. |
| Media Type | Television |
| Length | |
| Market | Iceland |
| Creative Director | Thorir Hrafnsson |
| Copywriter | Viggó Jónsson |
| Agency Producer | Thorir Hrafnsson |
| Director | Lárus Jónsson |
| Director of Photography (DOP) | Ottar Gudnason |
| Production Company | Saga Film |
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