Title | Carpool |
Agency | Carmichael Lynch |
Campaign | Snackin' with Sasquatch |
Advertiser | Link Snacks Inc. |
Brand | Jack Link's Beef Jerky |
Date of First Broadcast/Publication | 2012 / 6 |
Business Sector | Food |
Tagline | Feed Your Wild Side |
Story | Carmichael Lynch is putting beloved Jack Link’s brand mascot Sasquatch in unfamiliar territory in its latest effort for the brand, showing that jerky is way more than an outdoorsman’s snack. The new “Snackin’ with Sasquatch” campaign puts Sasquatch in all new scenarios and environments, but maintains what fans of the Effie-winning “Messin’ with Sasquatch” campaign have loved all along: funny interactions with snack-hungry jerky fans. The biggest problem with fame? Forgetting where you came from. Just ask Marky Mark. Or Barry Manilow. Sasquatch, however, is no Marky Mark, and tends to be his ol’ loveable, untamed self whether in the forest, or in, say, a woman’s neighborhood book club meeting. “Snackin’”, CL’s latest :15 Jack Link’s campaign proves the old adage that that while you can take a Sasquatch out of the wild, you can’t take the wild out of Barry Manilow. |
Philosophy | |
Problem | |
Media Type | Television |
Length | |
Market | United States |
More Information | www.jacklinks.com |
Editing Company | HutchCo Technologies |
Chief Creative Officer | Dave Damman |
Art Director | Brad Harrison |
Senior Copywriter | Tim Blevins |
Senior Copywriter | William Bloomfield |
Account Executive | Sofya Guterman |
Account Director | Holly Wheeler |
Production Company | Morton Jankel Zander (MJZ) |
Director | Rocky Morton |
Post Production | Rabbit Content |
Special Effects / VFX | Rabbit Content |
Music Company / Composer | Black Iris Music |