| Title | We believe in sustainable fishing |
| Agency | Y&R London |
| Campaign | We believe in sustainable fishing |
| Advertiser | Marks & Spencer |
| Brand | M&S |
| Date of First Broadcast/Publication | 2006 / 1 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | Your M&S. Look behind the label |
| Media Type | |
| Market | United Kingdom |
| Creative Director | Mark Roalfe |
| Art Director | Tim Brookes |
| Copywriter | Phil Forster |
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