| Title | The Time |
| Agency | Leagas Delaney |
| Campaign | Twenty-4 - Patek Philippe |
| Advertiser | Patek Philippe |
| Brand | Patek Philippe |
| Posted | May 2004 |
| Product | Twenty-4 |
| Business Sector | Watches |
| Tagline | Who will you be in the next 24 hours? |
| Story | This advertisement was created by individuals mentioned in the credits whilst employed by Leagas Delaney, who now work for Vinnie advertising. The intention in showing this work is to demonstrate the capabilities of these individuals mentioned in the credits to produce work of this standard. A beautiful woman reflects on the events of the evening. In flashback we see her at a rather racy masked party, where she flirtaciously removes her watch. Returning home in the early hours, she is met by her husband who returns her watch. Was he there or wasn't he??? |
| Philosophy | There is a certain kind of woman who wears a Patek Philippe Twenty-4. She leads a busy life, professionally and socially and refuses to be boxed in or categorised. Which begs the question of any woman who fits this demographic: Who will you be in the next 24 hours? This broke new ground for Patek Philippe who, up to this point had been seen as a primarily masculine watch brand. |
| Problem | The New Twenty-4 Watch from Patek Philippe has been created for the refined, active woman of today and can be worn on all occasions. The watch costs quite a lot of money but we weren't given a 'Big Budget' to sell it with. The campaign, obviously, should not look cheap. Help! |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Tim Delaney |
| Director | Adrian Moat |
| Creative Director | Ian Ducker |
| Creative Director | Will Farquhar |
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