| Title | Clear Character |
| Agency | Leo Burnett Sydney |
| Campaign | Clear Character |
| Advertiser | Bundaberg Rum |
| Brand | Bundaberg Five |
| Posted | July 2011 |
| Product | Rum |
| Business Sector | Spirits, Fortified Wines |
| Philosophy | Tom Kuntz directs this new spot by Leo Burnett Sydney for white rum brand Bundaberg Five. With the strapline 'clear character', it depicts a young guy taken from a boring bar into a magical world by a soul-singing barman in a white tux. Leo Burnett creatives wrote the lyrics, and the backing track was created by SongZu, Sydney. The ad will be preceded by a teaser campaign on Facebook. |
| Media Type | Television & Cinema |
| Executive Creative Director | Andy DiLallo |
| Creative Director | Tim Green |
| Copywriter | Rupert Taylor |
| Copywriter | Tim Green |
| Art Director | Andy DiLallo |
| Copywriter | Andy DiLallo |
| Art Director | Tim Green |
| Art Director | Rupert Taylor |
| Agency Producer | Rita Gagliardi |
| Client Supervisor | Peter Bosilkovski |
| Account Director | Jodi McLeod |
| Account Manager | Sam Mcgown |
| Strategic Planner | Warwick Heathwood |
| Production Company | MJZ |
| Director | Tom Kuntz |
| Music | Song Zu |
| Post Production | The Mill NY |
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