| Title | Together |
| Agency | Wieden + Kennedy |
| Campaign | Madden NFL '08 - EA Sports |
| Advertiser | Electronic Arts Inc. |
| Brand | EA Sports |
| Posted | July 2007 |
| Product | Madden NFL '08 |
| Business Sector | Video Games/Consoles |
| Tagline | It's in the game. |
| Story | This spot celebrates the passionate Madden fans who live and breathe this iconic football game. By showing authentic moments portraying Madden fans as a subculture, you come away with the feeling that Madden is not just part of football culture, but American culture. |
| Problem | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden '08. |
| Media Type | Television |
| Length | |
| Sound Design Company | Joint Editorial House |
| Post Production | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Will Ulbricht |
| Art Director | Lee Jennings |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Producer | Corey Bartha |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Executive Agency Producer | Ben Grylewicz |
| Production Company | RadicalMedia |
| Music Company / Composer | Pump Audio, Inc. |
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