EA Sports - "Big Drive (Part 2)"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

5840

Title	Big Drive (Part 2)
Agency	Wieden + Kennedy
Campaign	Tiger Woods '08 - EA Sports
Advertiser	Electronic Arts Inc.
Brand	EA Sports
Posted	August 2007
Product	Tiger Woods PGA Tour '08
Business Sector	Video Games/Consoles
Tagline	It's in the game.
Story	Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A little girl challenges Tiger Woods to a competition who has the longest fairway drive? Following an impressive drive by Tiger, a little girl steps up to the tee and beats his drive by several yards. A disappointed Tiger steps off the fairway as we see an endless line of people lining up to get a shot at beating the girls drive.
Problem	To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet.
Media Type	Television
Length	30 seconds
Post Production	Joint Editorial House
Audio Post Production	Joint Editorial House
Sound Design Company	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Copywriter	Chris Jacobs
Art Director	Jason Berry
Account Director	Steve Barry
Account Director	Victoria Krueger
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Executive Agency Producer	Ben Grylewicz
Production Company	PYTKA