Title | Office |
Agency | Wieden + Kennedy |
Campaign | Hellgate - EA |
Advertiser | Electronic Arts Inc. |
Brand | EA |
Posted | October 2007 |
Product | Hellgate London |
Business Sector | Video Games/Consoles |
Story | London has gone to hell. The few lucky survivors of the apocalyptic demon invasion have one of three options: hide, fight, or die. In this series of films for Electronic Arts new game Hellgate: London, advertising agency Wieden+Kennedy has teamed up with artist and director Charlie White to depict verite-style vignettes of survivors of this apocalypse as they resolve to return to the scene of the battle between humans and the hellspawn that seeks to annihilate them. The survivors are scared, as anyone under attack by the minions of hell would be. But they realize that the only way to ensure their survival is to fight. And thus the stage is set for an epic battle to decide the fate of London, and of Earth. |
Media Type | Television |
Length | |
Production Company | Biscuit Filmworks LA |
Post Production | Work |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Chris Jacobs |
Art Director | Matt Murphy |
Account Director | Brendan Keenan |
Agency Producer | Darren Himebrook |
Executive Creative Director | Steve Luker |
Executive Creative Director | Jelly Helm |
Director | Charlie White |
Director | Sue Tebbutt |
Sound Design Company | Robot Repair |