Specialized - "Innovate or Die Contest"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

18884

Brand: Specialized
Country: United States

Advertiser: Specialized Bicycle Components, Inc.

Title	Innovate or Die Contest
Agency	Goodby Silverstein & Partners
Campaign	Innovate or Die Contest
Advertiser	Specialized Bicycle Components, Inc.
Brand	Specialized
Date of First Broadcast/Publication	2008 / 1
Product	Innovate or Die Pedal-Powered Machine Contest
Business Sector	Leisure & Sport Equipment
Story	Google, Specialized Bicycles, and Goodby, Silverstein & PartnersBay Area companies that share a passion for innovation, technology and the environmentare excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike.
Philosophy	"Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com.
Media Type	Poster
Media Rep.	Carmella Petitt
Media Rep.	Sunny Gettinger
Media Director	Christine O'Donnell
Account Manager	Ashley Weber
Account Manager	Zoe Kretzschmar
Copywriter	Nick Prout
Art Director	Frank Aldorf
Broadcast Producer	Timothy Plain
Interactive Producer	Jonathan Percy
Art Director	Wyeth Koppenhaver
Creative Director	Rich Silverstein
Animation	Colin Trenter
3D Animator/Compositer	Colin Trenter
Graphics Producer	Alison Plansky
Creative Director	Randy Stowell
Production Company	KNI
Interactive Producer	Erin Dahlbeck