| Title | It's Not About the Shoes |
| Agency | Wieden + Kennedy |
| Campaign | It's Not About the Shoes |
| Advertiser | Nike |
| Brand | Jordan |
| Posted | January 2008 |
| Business Sector | Sneakers / Athletic Footwear |
| Tagline | Become Legendary |
| Story | Found footage of 10 Jordan athletes. |
| Media Type | Television |
| Length | |
| Music Company / Composer | Elias Arts |
| Creative Director | Keith Cartwright |
| Copywriter | Scott Hayes |
| Copywriter | Lu Chekowsky |
| Art Director | Bekah Sirrine |
| Account Director | Justin Burke |
| Account Executive | Juan Reyes |
| Agency Producer | Gary Krieg |
| Agency Producer | Sarah Edwards |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Todd Waterbury |
| Production Company | PS260 |
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